Avazu Mobile DSP

Sign in, pick an objective, and push a campaign live before your coffee cools. In Avazu Mobile DSP, you create a new line item by selecting Install, Purchase, Registration, or Awareness, then choose in‑app display, video, native, or rich media inventory. Set a daily or lifetime budget, cap spend by hour, and define pacing (as fast as possible or evenly). Attach your MMP or server‑to‑server postbacks so the platform can optimize to your downstream event—add to cart, level complete, or subscription start. Save the setup as a template to reuse for future launches or regional rollouts.

Dial in your audience with layered controls. Start with geography (country, region, city, or GPS radius), time zone, and dayparting. Add device and OS filters, carriers, connection types, and language. Bring your first‑party lists (device IDs, emails hashed to MAIDs) and build lookalikes, or lean on contextual and demographic segments when you need scale fast. Apply frequency caps per user, app, domain, or IP to prevent fatigue. If you have preferred supply, paste deal IDs for private marketplace access and prioritize them with higher base bids. Brand safety is handled through pre‑bid filters, blocklists, and fraud defenses, so you can keep spend away from questionable pages, bots, and suspicious traffic.

Upload creatives in bulk—static, HTML5, video, and playables—and let the system auto‑resize to required specs. Set up A/B or multivariate tests with different headlines, CTAs, and end cards. Map events to each creative so you can compare performance beyond clicks. Use goal‑based bidding (CPI, CPA, or ROAS) and allow the optimization engine to adjust bids by exchange, placement, and micro‑audience in real time. If you prefer control, set floors, bid caps, and device‑level bid modifiers. Add automated rules like "pause any creative with CTR below 0.5% after 20k impressions" or "increase bids by 15% for placements with viewability above 70%." For iOS, pass SKAdNetwork parameters and validate postbacks to align spend with attributed installs.

Monitor results live from the dashboard. Slice by cohort, exchange, app bundle, creative, and audience to find pockets of efficiency. Build a ROAS view by merging revenue data or LTV curves; schedule daily email summaries for stakeholders. When you find a winner, clone the setup to new markets, swap in localized assets, and throttle budget with a single toggle. Spin up retargeting by importing site or app events and serving tailored messages—cart reminders, price drops, or new‑level unlocks. For omnichannel teams, manage mobile, video, and native under one plan, using shared audiences and unified caps. Export CSVs or hit the reporting API for your BI pipeline, then iterate: refine targeting, refresh creatives, and reallocate budget to keep your growth curve moving up and to the right.